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Category Archive for 'Marketing and Branding'

I recently discovered that I had made one of the biggest errors one can make when forecasting any strategy for your product or service.
When it comes to our products or services, we are more attached to the value of them then our own clients are.  That being said there are times that there is [...]

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What is the difference in creating a brand like Coca-Cola and one for your everyday entrepreneur?
My parents moved into a new community just prior to me visiting them during this holiday season.  Every time we walked by a new neighbor, my mom would introduce me.
“This is my son, he is an inspirational speaker and an [...]

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Before you spend any time or money on your marketing,  you have to be aware of the most critical element that either makes your marketing effective or just blends in with all the other useless data dump.
We are in the Information Age, where the average person thinks 60,000 thoughts every day. 30,000 pieces of advertisement bombard [...]

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