Mentalsidewalk » error to avoid when launching marketing a product or service http://mentalsidewalk.com Mon, 06 Sep 2010 22:27:08 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The Biggest Error You Can Make In Launching Any Strategy For Your Product Or Service http://mentalsidewalk.com/2010/02/the-biggest-error-you-can-make-in-lanching-any-strategy-for-your-product-or-servic/ http://mentalsidewalk.com/2010/02/the-biggest-error-you-can-make-in-lanching-any-strategy-for-your-product-or-servic/#comments Sun, 07 Feb 2010 17:28:45 +0000 fredsarkari http://mentalsidewalk.com/?p=682 I recently discovered that I had made one of the biggest errors one can make when forecasting any strategy for your product or service.

When it comes to our products or services, we are more attached to the value of them then our own clients are.  That being said there are times that there is greater value within our products than what our clients have perceived.

The question you need to ask yourself is:

What Perceived Value Do My Clients See

In My Products and Services?

Not What “I” see in them?


It’s like what we have seen in the real estate market in the last few years. How many times have we heard people talk about what they believe their house is worth – their perceived value of it as an owner, as the one that put all the time into renovating, decorating, the experiences within their house etc..

All these things have no value to our potential clients. Yet we expect them to see and feel the intrinsic value of our attached emotions within our products and services.

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I recently put together a Facebook group to help with my new book launch – “Your Naked Chicken.” I was so excited when I posted it that I thought I would have 300-350 people in my group within a few days.

I figured I would be guaranteed a 30% conversion rate. Keep in mind that I am also aware of the fact that the average conversion rate for such a launch is approximately 8%.

Even knowing that, the true value of my product was blinded by my emotional connection to my product.

I based the value of my product on elements

that have no value to my potential clients.


In order to see the true value in what you are offering from your clients point of view, you need to be able to disconnect yourself emotionally.  Ask yourself, “What value do THEY see in it?” irrelevant of the time, money and effort you have put into it.

Lesson reminder:

When forecasting your results, numbers, sales etc. be realistic. Always take the worst case scenario so your strategy results can be more predictable. Once you’ve achieved your initial numbers everything else will be gravy.

All that being said, if you want to support MY perceived value for MY new book, as it is all about US and OUR products. he he

COMING SOON! “YOUR NAKED CHICKEN”

Fred Sarkari

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